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Our Story

Cerule began with a bold vision: to create wellness products and business opportunities that truly change lives. In 2016, founders Jono Lester and Andy Goodwin - each bringing over 25 years of experience in health, wellness, and network marketing - launched Cerule with just three pioneering products. Backed by deep industry expertise and a shared commitment to empowering others, they set out to build a company rooted in trust, integrity, and meaningful results.

Since then, Cerule has grown into a thriving global company. Today, we offer 10 innovative wellness products (with more on the horizon), supported by 8 global patents and 9 clinical studies. Our reach now extends to more than 80 countries, driven by one clear mission:

Cerule is a biotech company that sells proven, one-of-a-kind wellness products.

Our collective success comes when we:

  • Work hard
  • Speak the truth
  • Care deeply about our customers

This is our journey of how we got to where we are today…

Cerule is a biotech company that sells proven, one-of-a-kind wellness products.

Our collective success comes when we:

  • Work hard
  • Speak the truth
  • Care deeply about our customers

This is our journey of how we got to where we are today…

Our Journey

Backed by Science

Where Nature Meets Research

At Cerule, everything starts with science.

StemEnhance ULTRA is the most studied stem cell enhancer in the world, with multiple peer-reviewed studies validating its effectiveness.

Our ingredients are patented, clinically tested, and formulated with precision.

2000
The Beginning of Cerule

A Powerful Trio Launched Our Legacy

Cerule launched with three groundbreaking products:

  • StemEnhance ULTRA – a patented, clinically proven stem cell enhancer.
  • Cyactiv – designed to support the body’s natural response to inflammation.
  • PlasmaFlo – designed to support optimal blood flow and microcirculation.

Together, they formed the core of Cerule’s mission:
to support the body’s natural ability to renew, repair, and regenerate.

Bottle images of the trio
Bottle images of the trio
2016
The Evolution: Cyactiv Joint

Targeted Support for Joint Health

Listening to our customers’ needs, we expanded our product line with Cyactiv Joint—a targeted solution combining the benefits of Cyactiv with powerful joint-supporting compounds. Designed for mobility, flexibility, and recovery.

Cyactiv Joint
Cyactiv Joint
2017
From the Inside Out: Cerule Skincare is Born

Regeneration, Inside and Out

Inspired by the regenerative power of our supplements, Cerule introduced a revolutionary skincare range. With the same commitment to science and natural ingredients, our skincare line helps rejuvenate and restore skin—just as our supplements work on the inside.

IT Serum and CC cream

If we can support regeneration from the inside, why not the outside too?

IT Serum and CC cream
2018
Cleansing Micellar Gel
Gentle Yet Powerful Cleansing

Micellar Gel

Our Micellar Gel is more than a cleanser—it's a skin ritual. Infused with natural micelles and soothing botanicals, this gel gently lifts away impurities, makeup, and pollutants without stripping the skin. Perfect for all skin types, it's the essential first step in your skincare regimen.

  • Deep-cleansing, non-drying formula
  • Leaves skin feeling fresh, soft, and balanced
  • Preps the skin for optimal absorption of Cerule skincare
Cleansing Micellar Gel
2019
Regenerate While You Sleep

Night Cream

Wake up to radiant, rejuvenated skin with our AFA Regenerating Night Cream. Formulated with our exclusive Blue-Green Algae (AFA) extract, this rich yet breathable cream supports the skin’s natural overnight renewal process.

  • Boosts hydration and cellular repair
  • Helps reduce fine lines and signs of fatigue
  • Deeply nourishes with antioxidants and natural peptides
AFA Regenerating Night Cream
AFA Regenerating Night Cream
2021
CollagenActiv
New Horizons: Cerule Launches Drinkable Innovations

CollagenActiv

Formulated to support skin, joint, and bone health, CollagenActiv is a premium collagen drink mix featuring marine collagen peptides, hyaluronic acid, and vitamin C to amplify collagen production and support whole-body vitality.

  • Enhances skin firmness and smoothness
  • Supports joint mobility and bone strength
  • Stimulates natural collagen synthesis
CollagenActiv
2022
New Horizons: Cerule Launches Drinkable Innovations

HydraActiv

HydraActiv is a groundbreaking hydration supplement designed to hydrate the body three times faster than water alone. Combining Cyactiv with manesium glycinate and a blend of essential vitamins and minerals.

  • Supports cellular hydration
  • Reduces inflammation
  • Enhances overall wellness
HydraActiv
HydraActiv
2022
Global Growth & The Future

From One Vision to Over 80 Countries

Cerule has grown from a bold idea to a global movement. We’re now available in over 80 countries, with more launches planned for 2025 and beyond. Every year, we grow stronger, building a community of health-conscious individuals who believe in the power of natural regeneration.

2025

The Visionaries
Behind Cerule

More Than 25 Years of Experience and a Dream

Join the Journey

Be Part of Our Regenerative Revolution

Our story is still being written-and you're invited to be part of it. Whether you're looking to support your wellness, explore a new business opportunity, or simply learn more about natural health solutions, Cerule welcomes you.

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